The University of New Mexico Lobos
The University of New Mexico Athletics Department represents the Lobos’ competitive spirit across collegiate sports, uniting fans, athletes, and the Albuquerque community through engaging game-day experiences and creative event production.
Social Media & Content Creation
Captured photo and video content during games and events for digital and social channels
Designed and edited promotional graphics to align with brand identity
Supported storytelling efforts through in-the-moment coverage and visual content creation
Marketing & Communications
Partnered with the Marketing and Communications teams on signage, promotional materials, and branding
Assisted in crafting event messaging, presentation materials, and in-game scripts
Helped plan themed promotional events and activations to enhance engagement
Event Strategy & Coordination
Collaborated on overall event strategy and theme, defining objectives and creative approaches to elevate the fan experience
Implemented and managed detailed event plans, ensuring seamless execution across multiple sports programs