IVitamin
IVitamin is a women-founded, medically led IV therapy and wellness brand focused on delivering high-performance care through clinical oversight, pharmaceutical-grade formulations, and a premium client experience designed around long-term health and optimization.
Social Media Strategy
Built a brand-first social strategy centered on awareness, trust, and conversion
Developed a clearer content architecture to support educational, founder-led, and offer-driven messaging
Identified key opportunities around brand positioning, audience psychology, and visual consistency
Created a strategic framework to better connect social media to business objectives and client retention
Social Media Management
Lead creative direction for short-form content designed to improve retention and reach
Shape messaging for premium wellness, clinical credibility, and high-trust conversion
Develop content pathways for educational reels, founder visibility, team storytelling, and conversion content
Direct and launch content, service marketing, and campaign structure for new offers and events
Ensure alignment between content performance, posting cadence, and broader brand positioning
Content Creation